SMART WiFi, transforms an Airport WiFi network into an intelligent marketing system which enables a display of video advertisements on mobile phones, tablets or laptops of passengers.
Having seen the video advertisement, the passengers are delivered targeted video advertisements and special offers to maximize the effectiveness.
A passenger can give consent to receive intermittently emails containing discounts, coupons and the offers of your partners for advertising purposes.
The system gathers data and surveys with feedback on passenger satisfaction, complaints, and comments that may be answered personally.
Airport WiFi is a marketing channel which can be used to display video ads.
A passenger needs to watch a video ad on his/her device to get WiFi access. In order to display the most appropriate video advertisement, the system can be adjusted so that a passenger logs in via his/her social network account or creates a personal account, whereas the available information on sex, date of birth have been taken into consideration.
Having seen the video advertisement, a passenger is offered to connect to the Internet and visit the web page with a special offer.
Thus you boost passenger engagement to maximize the effectiveness (of advertising).
The quality of the Internet needs to be excellent and available throughout an airport.
WiFi access points in the Arrivals and Departures sections can be clustered into separate units to deliver different advertisements and data to passengers.
The passengers in the Departures section can be granted free WiFi of lower speed with a video advertisement and optionally faster WiFi, which can be paid by card or PayPal.
The passengers in the Arrivals section can be delivered a video ad and a coupon that needs to be used immediately in a shop.
The passengers of the VIP lounge can be offered the highest Internet speed (rates).
The combinations of advertisements, Internet speed rates, payments, surveys, and coupons can vary according to current/ongoing campaigns.
Wifi is an excellent marketing channel since it enables a display of video advertisements before a passenger gets access to the Internet.
SMART WiFi system enables you to set one or multiple video advertisements that will rotate each time a passenger connects to the Internet. Having watched a video advertisement, a passenger will be offered to connect to the Internet and visit the web page with a special offer.
Video advertisements can be created for individual products, brands or current sales promotions, implying discounts, coupons etc. which can be used immediately at the airport.