SMART WiFi, transforms a Bus WiFi network into an intelligent marketing system which enables a display of video advertisements on mobile phones, tablets or laptops of passengers.
Having seen the video advertisement, the passengers are delivered targeted video advertisements and special offers to maximize their effectiveness.
A passenger can give consent to receive intermittently emails containing discounts, coupons and the offers of your partners for advertising purposes.
The system gathers data and surveys with feedback on passenger satisfaction, complaints, and comments that may be answered personally.
Bus WiFi is a marketing channel which can be used to display video ads.
A passenger needs to watch a video ad on his/her device to get WiFi access. In order to display the most appropriate video advertisement, the system can be adjusted so that a passenger logs in via his/her social network account or creates a personal account, whereas the available information on sex, date of birth have been taken into consideration.
Having seen the video advertisement, a passenger is offered to connect to the Internet and visit the web page with a special offer.
Thus you boost passenger engagement to maximize the effectiveness (of advertising).
Wifi is an excellent marketing channel since it enables a display of video advertisements before a passenger gets access to the Internet.
SMART WiFi system enables you to set one or multiple video advertisements that will rotate each time a passenger connects to the Internet. Having watched a video advertisement, a passenger will be offered to connect to the Internet and visit the web page with a special offer.
Video advertisements can be created for individual products, brands or current sales promotions, implying discounts, coupons etc. which can be used immediately at the airport.